This is why Apple will be at the top of the business market

It’s worth noting that the next generation of workers has been using handheld electrical devices since they were babies.

Tomorrow’s world reflects yesterday’s, and technology is no exception. That is why Apple will lead the future of enterprise IT, because its solutions are what the next generation of employees already use at home.

Moonage Daydream.

According to a recent Piper Sandler survey, nine out of ten US teenagers already own an iPhone, and 88% expect Apple to manufacture their next smartphone. In fact, the number of teenagers using iPhones has more than doubled in the last decade: 40% of teenagers owned an iPhone in 2012.

“We believe these positive trends will serve as a catalyst for further service growth as the install base for Apple hardware expands,” Piper Sandler said.

These Generation Z/Alpha teenagers are the first generation to be born and raised entirely in the twenty-first century, and their expectations for the future will reflect that. This means they are accustomed to digital devices and computing, have grown up using Apple products at home, and have observed their parents working from home during the pandemic, giving them a sense of independence. In a few years, this generation will enter the workforce and demand that the workplace reflect their experiences.

The modern obsession with technology

We already know that Millennials and Generation Z expect to use the same devices at work as they use at home. According to Piper Sandler’s survey, this expectation will only grow in the coming years, and human resources departments will have no choice but to accommodate it.

Employee selection is already an HR concern, but it will become an imperative necessity in the future. If you want to run a business, you must provide Apple.
You’ll also be under a lot of pressure to empower new employees in a variety of ways, from shared values to autonomy to the creation of digital employee experiences.

Apple will be at the top of the business market
Apple will be at the top of the business market

Given that this generation will contain a large number of young people who have spent the majority of their life communicating via social media, business leaders will be under more pressure than ever to use digital collaboration technologies.

This will be good news for internet companies developing tools of this type, including Loom, Boomerang, Guru, Notion, Asana, Monday, and many others aiming to replace presenteeism with goal-focused digital collaborative spaces. (A huge difficulty for Meta in trying to establish that area is that teenagers don’t use it.)
Management will also be forced to alter its strategy. The future manager must be an excellent communicator capable of managing teams around goals and company vision using digital tools. Authenticity and empathy are fashionable. Authoritarian presenteeism is no longer acceptable. In the digital age, soft skills are essential.

Under extreme pressure

It’s worth noting that some of these new employees will have been using handheld electrical devices since they were less than a year old. They watch streaming services rather than traditional television, and by the time they arrive at work, they will have witnessed more extreme weather events than most of us expected to see in our lives.
They will be concerned about sustainability and will not repeat their grandparents’ fossil-fuel mistakes. iPhones, Apple Watches, and Macs will be used by these iPad Babies.

When combined with a rapidly declining PC market in which Apple’s Mac sales are currently the lone bright spot, it appears clear, at least to me, that these trends will continue.

Simultaneously, the iPad will continue to evolve to handle many more tasks that PCs (and Macs) have traditionally been used for. This new generation of digital natives will be more willing than previous generations to use tablets instead of desktop or notebook PCs.
If I’m correct — and Piper Sandler’s data suggests I am — all of these trends will herald a new golden age for Cupertino.

Oh, you lovely things.

There are numerous other trends pushing things in this direction, but even the most denialist PC hawks will have to accept this new Mac world at some point.

Because the rebel rebels and the crazy ones pushed things forward, Apple is no longer the scrappy consumer/creative computing underdog. Instead, the brand has come to represent how we live, work, and play. After all, that is exactly what it has become for nearly 90% of US teenagers who will soon enter the workforce.
These young Americans have shown where we are now.


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